eCommerce Marketing
Optimize Conversions with Effective Strategies and Sustainable Growth
Convert Shoppers into Paying Customers and Achieve Profitable, Long-Term Growth
eCommerce Digital Marketing Offers the Best of Both Worlds
Today, more consumers take advantage of the convenience of online shopping. Online stores allow customers to shop 24/7, avoid checkout lines, access international brands and find everything in one place. Online sellers also offer discounted prices, free shipping offers and a wide array of product options and price comparisons that attract more customers.
Globally, there are approximately 2.05 billion digital buyers. Experts predict this number to grow to 2.14 billion by 2021. As worldwide internet use continues to expand, a large number of eCommerce stores face stiff competition and strict industry regulations.
Increasing eCommerce Marketing Challenges Temper Growth Opportunities
eCommerce online marketing is growing at an unprecedented rate. With the rise of artificial intelligence (AI) and machine-learning technologies, online sellers deal with increased demand for improved customer experience.
Consumers want immediate personal service. Not only do they expect a seamless post-purchase experience, but they also want a personalized brand encounter throughout their online buying journey. As such, eCommerce digital marketing strategies built around large subsets of data must shift toward more specific audience segments.
According to research from Boston Consulting Group (BCG), personalized online campaigns can lift sales by as much as 10 percent. However, only 15 percent of companies utilize eCommerce content marketing to its fullest extent. By optimizing your product pages and leveraging behavioral data, you can create a personalized user experience on your eCommerce site.
Another challenge that online sellers face is the lack of understanding of how search algorithms work. eCommerce companies depend on search engines for traffic. Without a solid eCommerce marketing strategy in place, your online store will be buried at the bottom of the search engine results pages (SERPs).
Rank high on search results and deliver a more enjoyable customer experience with the help of Howweb!
Create a Winning eCommerce Marketing Campaign and Turn First-Time Buyers into Repeat Customers
Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy.
Howweb Digital Experts Agency is a venerable eCommerce marketing agency in the United States. We provide eCommerce website marketing solutions aimed at helping businesses supercharge their online campaigns and entice more customers. Partner with us and let us help you bring in more revenue to your online store.
To ensure your business is accurately represented online, reputation monitoring and review management are crucial. Reputation management online allows you to:
eCommerce Marketing for Businesses
Zoom Past the Competition through eCommerce Online Marketing
Attracting the right customers, nurturing your ideal prospects and generating targeted traffic -- these are just some of the challenges that business owners face in eCommerce marketing. As an established eCommerce marketing agency, we understand the complexity and demands of the online business landscape. That is why we provide eCommerce solutions tailored to your needs and requirements.
Howweb implements cross-channel digital marketing strategies to help our business partners achieve their marketing goals. Using proven optimization methods, we’ve helped our eCommerce clients achieve the following results:
Search Campaigns:
+449%
Click-Through Rates (CTRs):
+138%
Website Traffic:
+70%
Organic Revenue:
+130%
Google Shopping Conversions:
+72%
Average Position:
+76%
Year-over-Year (YoY) Transactions:
+81%
eCommerce Marketing Services
Increase Customer Loyalty and Improve Your Conversion Rate
Many businesses treat digital marketing as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local SEO and social media marketing campaigns.
eCommerce SEO
Enhance your search visibility and build your thought leadership brand. Howweb’s eCommerce search engine optimization (SEO) solutions aim to help your brand punch above its weight and surpass the competition. Our SEO services include keyword research, local SEO, technical optimization, email marketing automation and Google Analytics review.
eCommerce Web Design
Our eCommerce website marketing specialists highlight your unique value proposition, simplify navigations and eliminate unnecessary form fields on your site. We find the right balance between text and visuals. In this way, we ensure your eCommerce website provides the best possible user experience.
Social Media Marketing
Our social media managers work closely with our digital marketing specialists to deliver results-driven eCommerce marketing services. We implement both organic and paid social media marketing strategies to boost your competitive edge. Our team optimizes your social media posts, provides review responses, interacts with your followers and shares valuable content.
eCommerce Content Marketing
Improve your brand engagement and rank better on search results. Our eCommerce content marketing strategies focus on building brand awareness and promoting your products more effectively. We create blog posts, product descriptions, social media content and downloadable product guides.
Shopify SEO
At Howweb, we take a 360-degree approach to Shopify search optimization. Our SEO specialists conduct Shopify SEO audits, keyword research, on-page and off-page optimization and backlink analyses. Doing so allows us to implement data-driven SEO strategies and capture your target leads and sales.
Amazon Marketing
Create a profitable Amazon marketing strategy with the help of Howweb. We optimize your Amazon product pages, implement targeted eCommerce content marketing strategies and promote your products through Amazon Marketing Services (AMS). Let us help you improve your eCommerce marketing strategies and build consumer trust.
eCommerce PPC Management
Connect your online store with the right customers at the right time using the right platform. Our eCommerce marketing company performs advertising analyses to help you acquire qualified traffic from high-intent buyers. We offer landing page conversion, paid advertising, eCommerce remarketing and ad A/B split testing.
Shopify Web Design
Leverage Shopify’s full cloud-based eCommerce platform and customizable themes to showcase your brand’s unique selling proposition (USP). During our initial consultation, our Shopify web designers determine your goals, unique branding and marketing objectives. These practices enable us to lay out unique, clear design ideas for your online store.
Walmart Marketplace Integration
Protect your brand presence and launch new products on Walmart Marketplace. We customize your Partner Profile, build your product catalog and capitalize on sponsored products and native banner ads. In this way, we maximize your ad spend and increase your conversions.
Why eCommerce Marketing is Essential for Your Business
Build Brand Awareness and Drive Qualified Traffic to Your Online Store
eCommerce is here to stay. Leverage online platforms to your advantage and beat the competition by delivering omnichannel customer experience. Our eCommerce marketing company creates a dynamic and customer-focused eCommerce website marketing strategy to ensure your success.
Through eCommerce digital marketing, you can:
01 Centralize Your Business Operations
eCommerce online marketing allows you to create an organized system of siloed channels. Utilize data tracking tools to monitor your leads and brand interactions, get access to multi-channel product listings, reach customers from across online platforms and optimize your management operations.
05 Increase Your Customer Base
Reach out to a broader audience scope and expand your business. eCommerce marketing offers numerous opportunities to connect with millions of prospects across the globe and build your site leads. More importantly, your eCommerce site allows you to scale your business without having to change your location or move to larger premises.
02 Strengthen Your Online Foundation
Position your brand in front of interested buyers and generate repeat customers. eCommerce marketing covers a variety of web solutions, including SEO, social media brand management and conversion rate optimization (CRO). When executed properly, these solutions can boost your online reputation and increase your reach.
06 Boost Your Business Efficiency
With the help of a trusted marketing for eCommerce company, you can successfully scale your business, increase your product ranges and eliminate redundant tasks. eCommerce digital marketing allows you to implement data-driven strategies that align with your marketing goals.
03 Reduce Abandoned Carts and Drive More Sales
Position your brand in front of interested buyers and generate repeat customers. eCommerce marketing covers a variety of web solutions, including SEO, social media brand management and conversion rate optimization (CRO). When executed properly, these solutions can boost your online reputation and increase your reach.
07 Eliminate Wasteful Spending
eCommerce online marketing is a cost-effective solution in achieving your business objectives. Get detailed insights, monitor your budget and optimize your spending for your eCommerce marketing strategy. With at least 10 percent of your annual revenue allotted for online marketing, you can gain targeted results while keeping your budget in check.