pay per click (PPC)
Your Guide to Effective Ad Campaigns
Pay Per Click (PPC) Marketing
Gain High-Level Brand Exposure and Attract More Leads
Pay Per Click (PPC) Solutions and Social Media Marketing are becoming essential for businesses aiming to swiftly position their brands in front of ready-to-convert customers. Boost your search engine visibility and achieve instant results with HowWeb Digital Experts Agency’s expert Pay Per Click (PPC) Solutions management and social media marketing services.
Make the Right Decisions for Your Brand With Pay Per Click (PPC) Solutions Advertising
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Increased competition
Surge in ad blockers
Strict industry regulations
Changing customer demands
High digital ad spending
Varying market standards
Elusive consumers
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
SEO vs. Pay Per Click (PPC) Solutions: Which is the Right Strategy for Your Brand?
Understanding your target demographics and Analyzing their online activities are vital to determine whether Pay Per Click (PPC), organic search or a combination of these digital marketing strategies is the best approach for your business.
SEARCH ENGINE OPTIMIZATION
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10. SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.
Pay Per Click (PPC) Solutions
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place. Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate. In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.
Leverage Pay Per Click (PPC) Solutions Marketing and Take Advantage of Consumer Search Opportunities
Howweb Internet Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness and reach their goals.
Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.
What Is Pay Per Click (PPC) Solutions and How Does It Work?
Grow Your Business With Optimized Paid Search Campaigns
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
Howweb’s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.
What is PPC?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads -- hence the name pay-per-click. People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
What Are the Different Types of PPC Ads?
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
There are various types of pay per click ads available, depending on your goals:
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Gmail Sponsored Promotions (GSP)
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
Amazon PPC Ads
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At Howwebe, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
Google Shopping Ads
Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.
Social Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Local Services Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
How Does PPC Marketing Work?
PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.
Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.
We Help You Improve Your Quality Score and Generate More Online Revenue
At Howweb Internet Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.
Why Pay Per Click Marketing Works For Your Business
Boost Your Brand Recognition and Scale Up Quickly
Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.
Low Barrier to Entry
Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors on acquiring pay per click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.
Granular Targeting
Serve targeted messages to your ideal customers based on their search behavior, online activities and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location and other demographics.
Quick Experimentation
PPC ads A/B split testing is an integral part of your pay per click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.
Immediate and Consistent Traffic
PPC management works effectively with SEO in enhancing brand exposure and driving targeted traffic to your website. PPC is the fastest method to run paid search campaigns, kick off marketing efforts and get clicks and immediate traffic from interested customers.
Trackable Data
PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks and conversions, to provide you with a clear picture of your pay-per-click campaign performance.
Ready to launch your PPC search engine marketing campaign? Understand the basics of search engine marketing and find out how you can utilize our SEM agency’s expertise to boost your competitive advantage.
Improved Brand Visibility
Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.
Fast Results
One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.
One-time Campaign Promotions
Don’t have the budget to implement on-going digital marketing efforts? Pay per click services allow you to launch one-time campaign promotions and run short sales cycles. Pay per click advertising is a cost-effective way to introduce your new products and services to the online marketplace and separate PPC campaigns by priority.
Expansive Traction Channels
Different online platforms use the paid search advertising model to tap into a massive network of consumers. With pay per click advertising services, you can now leverage various marketing channels to promote your brand and reach a large number of people on the internet.
Total Customization
Beat the competition with custom, highly-relevant Google pay per click campaigns that resonate with your target audience. PPC gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay per click campaign from the keywords, audience targeting, placements and even the specific zip codes you want your ads to run in.
What is Search Engine Marketing?
Reach Your Target Customers and Pay Only Per Action
With an increasing number of consumers performing online shopping, Pay Per Click (PPC) search engine marketing has become a vital digital marketing component. SEM allows advertisers to only pay for impressions that result in visitors. Each visitor incrementally improves your organic search rankings, making it one of the fastest ways to drive traffic and conversions.
As a reputable pay per click advertising firm, we invest in advanced keyword research tools to gather valuable information, such as keyword search volume and competition. Once we’ve identified your target search terms, we determine the negative keywords or irrelevant phrases that should be excluded from your keyword lists. Our PPC specialists structure your account and create compelling ad copy to ensure you win the ad auction. PPC search engine marketing allows you to show ads more often at a lower cost. By optimizing your ad campaigns and improving your Quality Score, you learn more about your audience and competitors and develop competitive pay per click campaigns that get results. Give your website the attention it deserves. Choose our SEM agency and let us help you succeed at PPC search engine marketing.
How Does SEM Work?
Search engines utilize algorithms to provide the most relevant search results, depending on the online users’ information, such as their location and web activity. Sponsored ads appear either at the top of the SERPs or beside the first search result. Keywords are the foundation of PPC search engine marketing. You need to identify brand-related keywords that prospects are likely to use when searching for your products and services online to get in front of the right audience.
PPC search engine marketing is a digital marketing strategy used to increase a brand’s visibility in SERPs, such as Bing, Yahoo and Google, for niche keywords. It aims to increase traffic through optimized ads and bring more conversions to the advertised website. Before, SEM referred to both SEO and paid search marketing. Today, search engine marketing refers exclusively to paid search advertising. SEM is also alternatively referred to as pay-per-click or paid search.
SEM takes your keyword management a step further. It allows you to set additional parameters to determine when your PPC ads should appear and who should see them. Our PPC firm utilizes various SEM platforms, such as Google AdWords, Bing Ads and Yahoo Search Ads, to display your advertisement on top of SERPs and connect your brand with high-intent searchers across the web.
Search engine marketing encompasses various paid advertising techniques you can use to increase your site prominence and distinguish your brand from the cut-throat competition on the internet. The higher your products appear on search engines, the higher the visibility and greater engagement it generates.
PPC search engine marketing allows you to:
- Reach identified target customers instantly
- Double your investment in AdWords
- Increase site traffic through ad visibility
- Connect with local markets
- Appear on competitors’ keywords
- Bring in more qualified leads
- Increase brand awareness
- Enhance your mobile marketing efforts
Create effective SEM campaigns with help from our SEM agency. Besides showing you what is paid search, our PPC marketing firm stays abreast of the latest web developments and industry trends to amplify your paid search marketing campaigns and guide you to success.
PPC Marketing Services
Create Compelling Ads That Generate Quantifiable Returns
Keyword Research & Analysis
Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance, search volume and competition. Expect our paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.
Paid Search Advertising
Enlist our paid search agency’s PPC services and position your brand at the top of search results.Howweb’s paid search specialists optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies and track your ROI. These practices allow our PPC marketing firm to improve your Quality Score, CTR and impression share.
Bing & Google Ads Management
Engage with your ideal customers across search engines to acquire more traffic and online revenue. Thrive’s PPC specialists perform in-depth PPC audits to ensure your products and services reach your target audience segments. We optimize your PPC ads for each platform, improve your SEM targeting and leverage site link extensions to acquire higher engagement rates.
Remarketing Campaigns
Target specific visitor segments and get more cost-effective results from remarketing. Our PPC management agency identifies your top-performing campaigns, creates remarketing ads for high-value customers and taps into site visitors who have already expressed purchase intent. We set the optimal frequency cap for your remarketing campaigns to limit the number of times your PPC ads appear to the same person and reduce your marketing expenses.
Landing Page Conversion Optimization
Increase the quantity and quality of your leads with help from our pay per click marketing firm. We create strong headlines, utilize high-performing keywords, craft engaging content and place clear calls-to-action (CTAs) on your landing pages. Our PPC agency integrates SEO with PPC best practices to compel online users to take your desired action.
Ads A/B Split Testing
Our pay per click management agency sets up campaign comparisons to test the effectiveness of your ads. We create different variations of your page elements, such as the layout, image, headline and CTA, to determine which pay-per-click ads version will generate the best results. The split-test results guide our PPC firm in optimizing your next paid search campaigns and improving your overall PPC performance.
Social Media Advertising
Approximately 54 percent of online users utilize social media sites to perform product research. Invest in pay per click advertising services to improve your brand recognition, reduce marketing costs and stay top of mind with your prospects. Our pay per click specialists determine your target audience, analyze their social media behavior and utilize images, videos and texts to improve your customer reach and brand engagement.
Amazon PPC
Boost your Amazon profit margin with Amazon product ads and video ads that grab online shoppers' attention. We utilize our proprietary Amazon Artificial intelligence (AI) advertising management system to help you reach interested buyers, boost your sales and get the most ROI. Our PPC advertising agency maximizes keyword match types and negative keywords, structures your Amazon PPC campaigns by product category and adjusts your ad spending based on product performance.
PPC Management
Partner with our pay per click firm and drive immediate, qualified traffic to your landing pages without the stress and hassle. Our pay per click management company handles everything from keyword research and analysis, channel strategy and PPC campaign launch to monitoring and pay-per-click ads A/B testing. Choose our PPC company and get conversion-driven campaigns that fit your budget.
Conversion Rate Optimization (CRO)
Capture your target customers at the right time and on the right platform and move them to the bottom of the sales funnel. Our PPC agency writes persuasive PPC ads, tests your landing page designs and develops user-friendly lead capture forms to boost your Quality Score and conversion rate. Call our paid search agency now and let us help you increase your profit without raising your ad spending.
Nextdoor Advertising
Our pay per click management company leverages Nextdoor advertising to connect your brand with your local customers and increase your sales funnel conversions. We claim and manage your Nextdoor business page, craft professional ads tailored to your customers and create a landing page dedicated to web traffic from Nextdoor. Our pay per click specialists also have an analytics and measuring system in place to track your metrics and boost your campaign results.
YouTube Ads
Create memorable YouTube ads and connect with potential clients through a more targeted YouTube video marketing approach. Our PPC management company explores advanced YouTube targeting options, sets up video remarketing campaigns and includes an element of surprise in your in-stream ads. We create YouTube ads that tell your unique stories and resonate with your target audience.
Why howweb PPC Services Are Better Than the Rest
Leverage Our Technical Expertise to Grow Your Client Base
Howweb Digital Experts Agency is a recognized pay per click firm, committed to your success. We bring our years of expertise and industry experience to every pay per click campaign we handle. From Pay Per Click (PPC)audit and account setup to ads management and campaign monitoring, trust us to give our 101 percent dedication to improving your online performance.
Comprehensive PPC Audit
Our PPC advertising firm ensures all aspects of your PPC campaign align with your goals and adhere to industry regulations. We perform in-depth PPC audits to determine possible campaign issues, adjust your strategy and make your campaign more effective. Our paid search specialists evaluate your key performance indicators (KPIs), account structure, remarketing techniques and analytics.
Customer-Focused PPC Company
Our PPC advertising agency believes in owning our clients’ voices and we work hard to show it. During our initial consultation, we determine your marketing goals and existing campaign performance to provide you with data-driven recommendations. We schedule monthly meetings with your project managers and keep our lines open to discuss your PPC campaign strategy at your convenience.
Detailed Reporting
As your dedicated pay per click marketing firm, we keep you up-to-date with your online activities and campaign progress at all times. We provide you with custom campaign reports covering your Google Analytics results, keyword rankings and overall campaign performance. Our PPC management agency also gives you access to our client dashboard so you can monitor your campaign in real time.
Multi-Location PPC
Does your business serve multiple locations and a diverse customer base? Our PPC management firm develops a multi-location PPC structure to maximize your ad spend and deliver custom PPC ads to your target demographics. We organize your PPC campaign per ad group and location, localize your callout extensions and site links and create personalized ad copies.
Dedicated Pay Per Click Specialists
At Howweb, we make technical, complicated and overwhelming search engine marketing processes as simple as possible for you. Once you sign up with our pay per click firm, we provide you with a single point of contact to manage your PPC campaign and address your questions. Our pay per click advertising agency becomes your outsourced online marketing department.
Why Pay Per Click Advertising is a Great Investment
Reach Your Target Market With PPC Ads That Convert
Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need. Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success:
The top three posts on SERPs get 46 percent of clicks (WordStream)
Google gets more than 167 billion monthly searches (Search Engine Land)
PPC does not require constant maintenance and attention
Paid search allows better tracking
PPC clicks convert at 1.5X the rate of organic search clicks (Moz)
SEM allows you to target local communities online
There are approximately 2.05 billion online shoppers worldwide and this number continues to increase by the hour. With more digital marketing platforms and eCommerce channels emerging every year, capitalizing on Pay Per Click (PPC) services is one of the best decisions you can make to keep your business afloat and zoom past the competition.
Does your company have a PPC marketing strategy in place? Our PPC advertising firm is here to guide you in making the right advertising decisions for your brand. We combine your vision with our paid search marketing expertise to increase your sales opportunities and generate quick marketing wins.
Pay Per Click FAQs
PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.
Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.
The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend up to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you’re willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword costs more because it features a higher cost-per-click (CPC). Google also monitors the quality of your ads. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads. Understanding and accounting for all of these factors are how you determine your PPC budget.
PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.